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A business is simply an idea to make other people’s lives better.
It is useless to be a creative, original thinker unless you can also sell what you create.
There is no business to be done on a dead planet.
Sustainability is one of the most certain paths to innovation for companies seeking a competitive edge.
To change something, build a new model that makes the existing model obsolete.
We believe that customers are smart, and want objects which are well thought through.
If you want something new, you have to stop doing something old.