Earth Day & A Huge Missed Opportunity
- Apr 19, 2015
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There’s a Gandhi quote that especially appeals to me – “You must be the change you wish to see in the world” – and so I was happy to see it on a t-shirt at EarthDay.org. With Earth Day 2015 upon us, I imagine many thousands of similar shirts will be sold. I liked the idea of Gandhi’s message getting that kind of exposure. My little moment of happiness didn’t last long. I noticed that the shirts were 65% polyester. There was no mention that they might be made from recycled materials, or that the 35% cotton content might be organic, so I have to assume they are not … meaning that each one of those “Be the change” shirts comes with lots of baggage: pesticides, polluted water and, quite possibly, terrible working conditions and wages for workers.
So that’s a big miss in the “be the change” department…
Read the full article on TriplePundit.
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A business is simply an idea to make other people’s lives better.
It is useless to be a creative, original thinker unless you can also sell what you create.
There is no business to be done on a dead planet.
Sustainability is one of the most certain paths to innovation for companies seeking a competitive edge.
To change something, build a new model that makes the existing model obsolete.
We believe that customers are smart, and want objects which are well thought through.
If you want something new, you have to stop doing something old.