Earth Day & A Huge Missed Opportunity

Earth Day & A Huge Missed Opportunity

There’s a Gandhi quote that especially appeals to me – “You must be the change you wish to see in the world” – and so I was happy to see it on a t-shirt at With Earth Day 2015 upon us, I imagine many thousands of similar shirts will be sold. I liked the idea of Gandhi’s message getting that kind of exposure. My little moment of happiness didn’t last long. I noticed that the shirts were 65% polyester. There was no mention that they might be made from recycled materials, or that the 35% cotton content might be organic, so I have to assume they are not … meaning that each one of those “Be the change” shirts comes with lots of baggage: pesticides, polluted water and, quite possibly, terrible working conditions and wages for workers.

So that’s a big miss in the “be the change” department…

Read the full article on TriplePundit.

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  • A business is simply an idea to make other people’s lives better.

  • It is useless to be a creative, original thinker unless you can also sell what you create.

  • There is no business to be done on a dead planet.

  • Sustainability is one of the most certain paths to innovation for companies seeking a competitive edge.

  • To change something, build a new model that makes the existing model obsolete.

  • We believe that customers are smart, and want objects which are well thought through.

  • If you want something new, you have to stop doing something old.