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About Us

Our Mission

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing” (Theodore Roosevelt)

Tapping the power of consumer demand is the key to accelerating development of the sustainable economy. As consumers adopt environmentally and socially sustainable products, companies follow, supply chains adapt, distribution expands, costs come down, and consumer adoption builds further momentum. This virtuous cycle provides growth opportunities for values-driven start-ups and incentive for market leaders to reinvent themselves.

Our Experience

I founded Next Best Practices Group to help accelerate the shift in consumer demand to sustainable products, and to help sustainable businesses grow into strong and innovative organizations. I see this as a two-part process:

  • Help consumers make the journey to more conscious consumption and sustainable lifestyles
  • Help sustainable businesses reach receptive consumers with the right messages and  experiences

Next Best Practices Group represents deep expertise in strategically developing new markets and tactically accelerating revenue growth. I have brought successful new businesses to market, and I have helped mature businesses adapt to a changing world.

With partners I have worked with over the years, our group brings together a portfolio of complementary skills and successful track records. Our experience adapting what works to new media, marketing platforms, consumer behaviors, and competitive environments is our secret sauce.

Chet Van Wert

Chet@NextBestPractices.com

Blog

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Marketing Playbook for Future Patagonias

I know, I know. The words "marketing" and "Patagonia" in the… ...Read More

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Breaking the Rules to Grow Great Coffee and Restore a Cloud Forest

The harvest at Cloud Forest Coffee Farms is in full… ...Read More

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Answers Are Empty Calories – Try a Nutritious Diet of Questions

Every day brings news of yet another technology “solution” based… ...Read More

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Launchpad for a Clean Economy

As management guru Peter Drucker observed, “Entrepreneurship is ‘risky’ mainly… ...Read More

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6 Digital Age Lessons from a Bankrupt Direct Mailer

I spent my formative professional years working for a direct-marketing… ...Read More

Tweets

  • A business is simply an idea to make other people’s lives better.

  • It is useless to be a creative, original thinker unless you can also sell what you create.

  • There is no business to be done on a dead planet.

  • Sustainability is one of the most certain paths to innovation for companies seeking a competitive edge.

  • To change something, build a new model that makes the existing model obsolete.

  • We believe that customers are smart, and want objects which are well thought through.

  • If you want something new, you have to stop doing something old.